Good Design is Good Business

Good Design is Good Business

Good Design is Good Business The Power of Good Design In 1973 at a University of Pennsylvania lecture Thomas Watson, Jr., chief executive of IBM declared that “good design is good business”. IBM was one of the first companies to understand and use the...
The Benefits of Rebranding

The Benefits of Rebranding

The Benefits of Rebranding The Benefits of Rebranding There are many reasons businesses rebrand, from antiquated logos to changes in strategy. Or maybe the current brand identity was never right in the first place.  Yes, there is a cost to rebranding in terms of time...

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