How + Why

Hutch Gets The Bigger Picture.

It’s just a logo, right?

It’s important, but what’s it have to do with where you want to go as a business?

Sure, it may look that way.

Until you realize that this logo will go on your website. Your brochures. Your business cards. And everything of importance associated with your company.

It will be the first impression people have of your business, other than the one provided by the people within your walls. Possibly for the next 10 years or more.

Suddenly, that logo isn’t such a small thing, is it?

It’s why we take every design element so seriously at Hutchinson from a strategic brand perspective. It’s also why one of the first questions we ask is, “What’s the bigger purpose behind why you do what you do?”

It’s not something you may expect a designer to ask. But that’s a good thing. When it comes down to it, if we’re to create powerful brand images that have real meaning, we have to build a brand that brings out your core point of difference.

That’s why long before we generate any ideas about what we want to design, you can expect Hutchinson to have some very in-depth strategic discussions with you.

Every design produced from Hutchinson is wonderfully unique and different. But every design for us is fueled the same way:
With your business goals in mind.



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